1.

Record Nr.

UNINA9910459692403321

Autore

Yewdall David Lewis <1950->

Titolo

Practical art of motion picture sound [[electronic resource] /] / David Lewis Yewdall

Pubbl/distr/stampa

Waltham, Mass., : Focal Press, c2012

ISBN

1-136-06710-8

1-283-11567-0

9786613115676

0-240-81523-8

Edizione

[4th ed.]

Descrizione fisica

1 online resource (680 p.)

Disciplina

778.5/2344

Soggetti

Television broadcasting - Sound effects

Sound motion pictures

Television

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Machine generated contents note: The Empowerment of Sound; Our Amateur Beginnings; The Passing of a Tradition and Coming of Age; Success or Failure; The Challenging Battlefield of Production; From the Set to the Laboratory; Picture Editorial and the Use of the Sound Medium; Temp Dubs and Test Screenings; Spotting the Picture for Sound and Music; Custom Recording Sound Effects; The Sound Librarian; Sound Design; Sound Editorial; Dialogue Editors; ADR and Looping; Foley; Nonlinear; The Music Composer; The Re-Recording Stage; Emerging Technologies; The Venerable Nagra.

Sommario/riassunto

Practical Art of Motion Picture Sound, 4th edition relies on the professional experience of the author and other top sound craftspeople to provide a comprehensive explanation of film sound, including mixing, dubbing, workflow, budgeting, and digital audio techniques.



2.

Record Nr.

UNINA9910298543803321

Autore

Rao Vithala R

Titolo

Applied Conjoint Analysis / / by Vithala R. Rao

Pubbl/distr/stampa

Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014

ISBN

3-540-87753-3

Edizione

[1st ed. 2014.]

Descrizione fisica

1 online resource (401 p.)

Disciplina

330

330.015195

658.40301

658.8

Soggetti

Marketing

Statistics 

Marketing research

Operations research

Decision making

Statistics for Business, Management, Economics, Finance, Insurance

Market Research/Competitive Intelligence

Operations Research/Decision Theory

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook.

Sommario/riassunto

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set



of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.