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1. |
Record Nr. |
UNINA9910459652103321 |
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Autore |
Miles Christopher <1967-, > |
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Titolo |
Interactive marketing : revolution or rhetoric? / / Christopher Miles |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2010 |
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ISBN |
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1-136-97394-X |
1-136-97395-8 |
1-282-58649-1 |
9786612586491 |
0-203-85207-9 |
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Descrizione fisica |
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1 online resource (256 p.) |
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Collana |
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Routledge interpretive marketing research ; ; 12 |
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Disciplina |
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Soggetti |
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Interactive marketing |
Direct marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index |
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Sommario/riassunto |
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This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assum |
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2. |
Record Nr. |
UNINA9910781637403321 |
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Autore |
Haiman John |
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Titolo |
Cambodian [[electronic resource] ] : Khmer / / John Haiman |
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Pubbl/distr/stampa |
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Amsterdam ; ; Philadelphia, : John Benjamins Pub. Co., 2011 |
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ISBN |
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1-283-28050-7 |
9786613280503 |
90-272-8502-0 |
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Descrizione fisica |
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1 online resource (446 p.) |
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Collana |
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London Oriental and African language library, , 1382-3485 ; ; v. 16 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cambodian; Editorial page; Title page; LCC data; Table of contents; Introduction; Abbreviations; 1. Phonology and orthography; 2. The structure of words; 3. Derivational morphology and word formation; 4. Symmetrical compounds; 5. The conventional Noun Phrase; 6. Indexical words; 7. Clausal syntax; 1. The order of arguments; 2. Predicate complements; 3. Nominal adpositions; 4. Modification; 5. Coordination; 6. Negation; 7. Questions; 8. Imperatives; 9. Marking topics; 10. Kw: and focus marking; Notes; 8. Complex verbal predicates and verbal clumps; 9. Explicit clause combining |
10. How do Khmer words change their meanings?11. The parts of speech; Appendix; References; Index |
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Sommario/riassunto |
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Cambodian is in many respects a typical Southeast Asian language, whose syntax at least on first acquaintance seems to approximate that of any SVO pidgin. On closer acquaintance, however, because of the richness of its idioms, the language seems to be a forbiddingly alien form of "Desesperanto" - a language of which one can read a page and understand every word individually, and have no inkling of what the page was all about. Like many of the languages of its genetic (Austroasiatic) family, its basic root vocabulary seems to consist largely of sesquisyllabic or iambic words, although there are |
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