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1. |
Record Nr. |
UNINA9910459611603321 |
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Titolo |
Strategic studies and public policy : the American experience |
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Pubbl/distr/stampa |
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Lexington, Kentucky, : The University Press of Kentucky, 1982 |
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ISBN |
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Descrizione fisica |
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1 online resource (239 p.) |
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Collana |
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Essays for the Third Century : America and a Changing World |
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Classificazione |
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Altri autori (Persone) |
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Soggetti |
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Strategy |
Strategi |
Historie |
USA |
Electronic books. |
United States Military policy |
United States Foreign relations 1945-1989 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; PART I. INTRODUCTION; 1. Catalysts of Inquiry; 2. Theory, Technology, and Policy; PART II. HISTORY; 3. Adjusting to the Bomb; 4. The Golden Age; 5. Limited War and Strategic Stability; 6. Arms Control and Central War; 7. From Theory to Practice; 8. The ""New Strategy""; 9. Term of Trial; 10. Unfinished Business; PART III. APPRAISAL; 11. Strategy and Action; 12. To Advance Knowledge, To Improve Policy; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y |
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Sommario/riassunto |
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Strategic studies as a field of civilian scholarship has developed along distinctive lines in the United States since World War II. The rapid proliferation and increasing sophistication of weapons technology have required constant revision of strategic theory, while the shifting political climate, both internationally and in the United States, has had an equally powerful impact.One of the field's leading theorists now examines the history and development of American strategic studies, the varied roles assumed by civilian strategists, and their relationship with those charged with developing an |
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2. |
Record Nr. |
UNINA9910790574103321 |
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Autore |
Mizrahi Janet |
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Titolo |
Web content : a writer's guide / / Janet Mizrahi |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (120 p.) |
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Collana |
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Corporate communication collection, , 2156-8170 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2013 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (pages 97-98) and index. |
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Nota di contenuto |
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1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index. |
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Sommario/riassunto |
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The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital world. This book will help writers of all levels produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre--ads, articles, blogs, email blasts, newsletters, social media, or websites--must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes the reader through the underlying principles that make writing for the web unique, including web reader habits and the challenges of producing content across multi-platform formats. It addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides |
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useful "how to" guides covering the most commonly used genres. |
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