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Record Nr. |
UNINA9910459522003321 |
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Autore |
Taneja Nawal K. |
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Titolo |
Looking beyond the runway : airlines innovating with best practices while facing realities / / Nawal K. Taneja |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2016 |
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ISBN |
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1-351-92135-5 |
1-315-25020-9 |
1-282-57243-1 |
9786612572432 |
0-7546-9997-8 |
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Descrizione fisica |
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1 online resource (354 p.) |
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Disciplina |
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Soggetti |
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Airlines |
Airlines - Customer services |
Automobile industry and trade |
Aeronautics, Commercial |
Consumer satisfaction |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2010 by Ashgate Publishing. |
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Nota di contenuto |
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Cover; Contents; List of Figures; List of Tables; Preface; Foreword by William Ayer; Foreword by Jim Compton; Foreword by Enrique Cueto; Foreword by Hugh Dunleavy; Foreword by Peter Harbison; Foreword by Henry H. Harteveldt; Foreword by Pedro Heilbron; Foreword by James Hogan; Foreword by David V. Jones; Foreword by Bob Jordan; Foreword by Alan Joyce; Foreword by Wolfgang Kurth; Foreword by Andrew Lobbenberg; Foreword by Samer Majali; Foreword by Hussein Massoud; Foreword by Robert McGeorge; Foreword by Gary R. Scott; Foreword by Robert Solomon; Foreword by Andrew B. Steinberg |
Foreword by Junku YuhAcknowledgements; 1 Outlining the Chaos, Evolving Strategies, and the New Normal; 2 Learning from Other Struggles: The Auto Industry; 3 Learning from Other Successes: The Customer Experience Industry; 4 Innovating around Airline Realities; 5 Firing on All Cylinders to Stay Ahead; 6 Viewing the Changing World |
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Map; 7 Flying with Tailwinds against Headwinds; Index; About the Author |
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Sommario/riassunto |
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The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a ""new normal."" Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better,- airlines would generate up to a third of their total income from non-ticket revenue,- many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems |
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