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Record Nr. |
UNINA9910459505003321 |
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Autore |
Steinbock Dan |
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Titolo |
Winning across global markets [[electronic resource] ] : how Nokia creates strategic advantage in a fast-changing world / / Dan Steinbock |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, c2010 |
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ISBN |
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0-470-60403-4 |
1-282-55170-1 |
9786612551703 |
0-470-60402-6 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (302 p.) |
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Disciplina |
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Soggetti |
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Cell phone equipment industry - Finland - Management |
Cell phone systems |
Telecommunication - Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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WINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R&D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS |
Chapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX |
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Sommario/riassunto |
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons |
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critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, |
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2. |
Record Nr. |
UNINA9910784451903321 |
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Autore |
Benwell Bethan |
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Titolo |
Discourse and identity / / Bethan Benwell and Elizabeth Stokoe [[electronic resource]] |
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Pubbl/distr/stampa |
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Edinburgh : , : Edinburgh University Press, , 2006 |
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ISBN |
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1-280-64319-6 |
9786610643196 |
0-7486-2653-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xii, 314 pages) : digital, PDF file(s) |
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Classificazione |
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Disciplina |
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Soggetti |
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Discourse analysis |
Identity (Psychology) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 02 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references (p. [280]-303) and index. |
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Nota di contenuto |
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COVER; COPYRIGHT; Contents; Acknowledgements; Data: Transcription, Ethics and Anonymisation; List of Figures and Tables; Introduction; CHAPTER 1 Theorising Discourse and Identity; CHAPTER 2 Conversational Identities; CHAPTER 3 Institutional Identities; CHAPTER 4 Narrative Identities; CHAPTER 5 Commodified Identities; CHAPTER 6 Spatial Identities; CHAPTER 7 Virtual Identities; References; Index; |
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Sommario/riassunto |
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'Identity' is a central organizing feature of our social world. Across the social sciences and humanities, it is increasingly treated as something that is actively and publicly accomplished in discourse. This book defines identity in its broadest sense, in terms of how people display who they are to each other. Each chapter examines a different discursive environment in which people do 'identity work': everyday conversation, institutional settings, narrative and stories, commodified |
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contexts, spatial locations, and virtual environments. The authors describe and demonstrate a range of discourse and interaction analytic methods as they are put to use in the study of identity, including 'performative' analyses, conversation analysis, membership categorization analysis, critical discourse analysis, narrative analysis, positioning theory, discursive psychology and politeness theory. The book aims to give readers a clear sense of the coherence (or otherwise) of these different approaches, the practical steps taken in analysis, and their situation within broader critical debates. Through the use of detailed and original 'identity' case studies in a variety of spoken and written texts in order, the book offers a practical and accessible insight into what the discursive accomplishment of identity actually looks like, and how to go about analyzing it. Features: *Accessible introduction to the study of discourse and identity across a variety of contexts. *Interdisciplinary in scope, the book is relevant to a wide range of courses such as English language and linguistics, psychology, media, cultural studies, gender studies and sociology. *Each chapter includes a critical overview of work in the area, original case studies, practical instruction for analyses, points for further discussion and suggested reading. |
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