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Record Nr. |
UNINA9910459490803321 |
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Autore |
Rosen Michael J |
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Titolo |
Donor-centered planned gift marketing [[electronic resource] /] / Michael J. Rosen |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2011 |
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ISBN |
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0-470-91533-1 |
1-282-85987-0 |
9786612859878 |
0-470-91531-5 |
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Descrizione fisica |
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1 online resource (382 p.) |
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Collana |
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AFP fund development series |
Nonprofit essentials |
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Disciplina |
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Soggetti |
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Deferred giving - United States |
Deferred giving |
Fund raising |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation Form |
Appendix C: Sample Internal Case for Donor-Centered Philanthropic Planning: GPD Academy Appendix D: Cost to Raise a Planned Gift Dollar Worksheet; Notes; Glossary; References; About the Author; AFP Code of Ethical Principles and Standards; A Donor Bill of Rights; Model Standards of Practice for the Charitable Gift Planner; Index |
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Sommario/riassunto |
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A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor- |
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