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1. |
Record Nr. |
UNINA9910459473103321 |
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Autore |
Livak Leonid |
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Titolo |
The Jewish persona in the European imagination [[electronic resource] ] : a case of Russian literature / / Leonid Livak |
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Pubbl/distr/stampa |
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Stanford, CA, : Stanford University Press, c2010 |
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ISBN |
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Descrizione fisica |
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1 online resource (513 p.) |
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Collana |
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Stanford studies in Jewish history and culture |
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Disciplina |
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Soggetti |
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Russian literature - 19th century - History and criticism |
Russian literature - Jewish authors - History and criticism |
Jews in literature |
Antisemitism in literature |
Christianity and antisemitism - Europe - History |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; List of Illustrations; Acknowledgments; Note on Transliteration and Translation; Introduction: The Western Wall of Russian Literature; I. The Generative Model of "the jews"; II. How Gogol's Iankel' Is Made; III. The Discreet Pleasures of Liberalism; IV. Concerto for Flute Without Orchestra; Notes; Works Cited; Index |
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Sommario/riassunto |
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This book argues that the representation of Jews in European literature has little to do with actual, human Jews, but rather is derived from the conception of Jews as Christianity's paradigmatic Other, eternally reenacting their morally ambiguous New Testament role as the Christ-bearing and -killing chosen people of God. |
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2. |
Record Nr. |
UNINA9910791860403321 |
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Autore |
Luther William M |
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Titolo |
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther |
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Pubbl/distr/stampa |
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New York : , : AMACOM, , 2011 |
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ISBN |
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1-283-02346-6 |
9786613023469 |
0-8144-1694-2 |
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Edizione |
[4th ed.] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan |
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index |
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Sommario/riassunto |
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The easiest-and best-way you'll ever find to create a marketing plan. |
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