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Record Nr. |
UNINA9910459456203321 |
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Autore |
Sargeant Adrian |
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Titolo |
Fundraising principles and practice [[electronic resource] /] / Adrian Sargeant, Jen Shang |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, c2010 |
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ISBN |
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0-470-60936-2 |
1-282-54911-1 |
9786612549113 |
0-470-60934-6 |
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Descrizione fisica |
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1 online resource (691 p.) |
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Collana |
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Essential Texts for Nonprofit and Public Leadership and Management ; ; v.24 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Fund raising |
Nonprofit organizations - Finance |
Nonprofit organizations - Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCE |
Part Three: Fundraising Methods Chapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT |
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