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Record Nr. |
UNINA9910464473403321 |
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Autore |
Brideson R. J. |
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Titolo |
Blind spots : how to uncover & attract the fastest emerging economy / / R. J. Brideson |
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Pubbl/distr/stampa |
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McDougall St : , : Wiley, , 2018 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xxxvii, 256 pages) |
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Collana |
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Business professional collection |
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Disciplina |
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Soggetti |
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Women in economic development |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – twice over and continues to rise. Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. Brideson will show you how to: Single out a competitive advantage in a volatile, slow-growth market. Bridge the gap between gender nuance and commercial gain. Leverage |
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authentic insights into a long-term, loyal relationship. In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. Blind Spots provides the framework and critical shift in perspective for making it in the new economy of women. |
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2. |
Record Nr. |
UNINA9910459388403321 |
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Autore |
Chiari Gabriele |
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Titolo |
Constructivist psychotherapy : a narrative hermeneutic approach / / Gabriele Chiari and Maria Laura Nuzzo |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2010 |
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ISBN |
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1-135-23990-8 |
1-135-23991-6 |
1-282-57641-0 |
9786612576416 |
0-203-86673-8 |
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Descrizione fisica |
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1 online resource (231 p.) |
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Collana |
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Advancing theory in therapy |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Constructivism (Psychology) |
Personal construct therapy |
Cognitive therapy |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Series preface; Preface; Acknowledgements; Chapter 1 Personal construct psychotherapy: forerunner of constructivist psychotherapies; Chapter 2 Psychological constructivism and constructivist trends in psychotherapy; Chapter 3 A constructivist understanding of the person; Chapter 4 The therapist's understanding of the client; Chapter 5 The therapist's construction of the client's narrative; Chapter 6 An ontological venture: the psychotherapy process; Glossary; References; Author index; Subject index |
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Sommario/riassunto |
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Psychotherapy has undergone major changes in recent years, with a variety of new approaches including cognitive-behavioural therapy joining the more traditional and widespread schools of thought. These new approaches all share the epistemological assumption of constructivism, which states that there are alternative ways of looking at events and that we interpret events according to how we see the world. Constructivist Psychotherapy reviews the constructivist trends in psychotherapy which link these new approaches, allowing the reader to enter an entirely new dialogue. |
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3. |
Record Nr. |
UNICASRML0296854 |
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Autore |
Bucarelli, Palma |
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Titolo |
Jean Fautrier : pittura e materia / Palma Bucarelli ; prefazione di Giuseppe Ungaretti |
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Pubbl/distr/stampa |
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Milano, : Il Saggiatore, 1966 |
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Descrizione fisica |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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