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Record Nr. |
UNINA9910459266703321 |
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Autore |
Adams Rob |
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Titolo |
If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams |
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Pubbl/distr/stampa |
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Hoboken, : John Wiley & Sons, Inc., 2010 |
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ISBN |
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0-470-61058-1 |
1-282-54949-9 |
9786612549496 |
0-470-61056-5 |
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Descrizione fisica |
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1 online resource (226 p.) |
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Disciplina |
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Soggetti |
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New products - Marketing |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index |
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Sommario/riassunto |
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simpl |
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2. |
Record Nr. |
UNINA9910144262003321 |
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Titolo |
Multiple emulsions [[electronic resource] ] : technology and applications / / edited by Abraham Aserin |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley-Interscience, c2008 |
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ISBN |
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1-281-13488-0 |
9786611134884 |
0-470-20926-7 |
0-470-20925-9 |
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Descrizione fisica |
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1 online resource (354 p.) |
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Collana |
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Wiley series on surface and interfacial chemistry |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Emulsions |
Emulsions (Pharmacy) |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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MULTIPLE EMULSIONS; CONTENTS; Preface; Introduction; Contributors; 1. Multiple Emulsion Stability: Pressure Balance and Interfacial Film Strength; 2. Structure and Rheology of Stable Multiple Emulsions; 3. Visualization of Stability and Transport in Double Emulsions; 4. Effect of an Oil-Insoluble Solute on the Stability of Multiple Water-Oil-Water Emulsions; 5. Multiple Emulsions Stabilized by Biopolymers; 6. Recent Developments in Manufacturing Particulate Products from Double-Emulsion Templates Using Membrane and Microfluidic Devices; 7. Recent Developments in O/W/O Multiple Emulsions |
8. Potentialities of W/O/W Multiple Emulsions in Drug Delivery and Detoxification9. Surface-Modified Fine Multiple Emulsions for Anticancer Drug Delivery; 10. Application of Emulsion Technology to Transarterial Injection Chemotherapy for Hepatocellular Carcinoma Using Double-Emulsion Enclosing Vesicles of Anticancer Drug Solution; 11. Lipiodol W/O/W Emulsion for Transcatheter Arterial Embolization Therapy Prepared with Two-Step Pumping Emulsification Method; 12. Multiple Emulsions: Delivery System for Antigens; Index |
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Sommario/riassunto |
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The Comprehensive, Single-Source Reference on Multiple EmulsionsIn theory, multiple emulsions have significant potential for breakthrough applications in food, agricultural, pharmaceutical, nutraceutical, and cosmetic industries in which they can facilitate the sustained release and transport of active material. However, in practice, multiple emulsions are thermodynamically unstable. This book presents recent findings that can help formulators understand how to enhance their stability. With chapters contributed by leading experts from around the world, it covers the definition and prop |
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