Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes

• Record Nr.: UNINA9910465930703321
• Autore: Barnes Joseph W.
• Pubbl/distr/stampa: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
• ISBN: 1-60649-853-3
• Edizione: [First edition.]
• Descrizione fisica: 1 online resource (xiv, 104 pages)
• Collana: Giving voice to values on business ethics and corporate social responsibility collection, , 2333-8814
• Disciplina: 302.231
• Soggetti: Online social networks - Moral and ethical aspects; Social media - Moral and ethical aspects; Internet marketing - Moral and ethical aspects; Word-of-mouth advertising - Moral and ethical aspects; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references (pages 93-99) and index.
• Nota di contenuto: 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index.
• Sommario/riassunto: When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade ; Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization.

The Paul-Apollos relationship and Paul's stance toward Greco-Roman rhetoric : an exegetical and socio-historical study of 1 Corinthians 1-4 / / Corin Mihaila

• Record Nr.: UNINA9910459105703321
• Autore: Mihaila Corin
• Pubbl/distr/stampa: London ; ; New York : , : T & T Clark International, , 2009
• ISBN: 0-567-66117-2; 1-282-86878-0; 9786612868788; 0-567-62823-X
• Descrizione fisica: 1 online resource (273 p.)
• Collana: Library of New Testament studies ; ; 402; T & T Clark library of biblical studies
• Disciplina: 227.206
• Soggetti: Rhetoric in the Bible; Rhetoric, Ancient; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Revised version of the author's thesis (Ph. D.)--Southeastern Baptist Theological Seminary, 2006.
• Nota di bibliografia: Includes bibliographical references (pages [221]-246) and indexes.
• Nota di contenuto: Introduction -- Chapter 1: The Literary and Thematic Unity of 1 Corinthians 1-4 -- Chapter 2: The Social and Rhetorical Background of 1 Corinthians 1-4 -- Chapter 3: Paul and Sophistic Rhetoric in 1 Corinthians 1-4 -- Chapter 5: Apollos' Function in 1 Corinthians 1-4 -- Summary and Conclusion -- Bibliography.
• Sommario/riassunto: "Research into the social and rhetorical background of the Corinthian church, shows that the Corinthians were evaluating their leaders based on their rhetorical prowess, seeking to associate with those who would enhance their status and honour. The coherence of Paul's argument in 1 Corinthians 1-4 is evaluated, particularly by showing how Paul's discourse of the cross and Sophia relate to the issue of the dissensions in the Corinthian ekklesia. Once demonstrated that there is a misunderstanding of wisdom amongst church leaders at the basis of the dissensions, a redefinition of the wisdom offered in Corinthians is required. In what could be considered the locus of Paul's theology of proclamation (i.e., 1 Corinthians 2:1-5), he rejects any employment of worldly wisdom in his proclamation of the cross for theological reasons and will not allow himself or other leaders to be drawn into this game of personality cult and honour enhancement. Such conclusions then raise the question of the role played by Apollos' name in Paul's argument against dissensions. After a review of several possible views, it is concluded based primarily on exegetical grounds and refusing to engage in hermeneutical speculations that Paul had a congenial relationship with Apollos. If any distinction is drawn between the two, it was solely the Corinthians' fault, who viewed their preachers in competitive rather than complementary terms."--Bloomsbury Publishing.