| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910459012303321 |
|
|
Titolo |
The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York : , : Routledge, , 2010 |
|
|
|
|
|
|
|
ISBN |
|
1-135-17690-6 |
1-135-17691-4 |
1-283-04522-2 |
9786613045225 |
0-203-86356-9 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (372 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Consumer behavior |
Branding (Marketing) |
Marketing |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and indexes. |
|
|
|
|
|
|
Nota di contenuto |
|
Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and |
|
|
|
|
|
|
|
|
|
|
|
|
|
Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
|
|
|
|
|
|
Sommario/riassunto |
|
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider |
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910793091703321 |
|
|
Autore |
Skowranek Roman |
|
|
Titolo |
Basics Lichtplanung / / Roman Skowranek |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Basel : , : Birkhäuser, , 2017 |
|
|
|
|
|
|
|
ISBN |
|
3-0356-1318-4 |
3-0356-1301-X |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (63 pages) : illustrations |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Frontmatter -- Inhalt -- Vorwort -- Einleitung -- Grundlagen der Lichtplanung -- Planungselemente -- Planungsszenarien -- Schlusswort -- Anhang -- Literatur -- Vorschriften und Normen -- Bildnachweis -- Der Autor |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Mehr als jedes andere Baumaterial bestimmt das Tageslicht Raumwirkungen, erzeugt Stimmungen, inszeniert Architektur. Eine sinnvolle Tages- und eine darauf abgestimmte Kunstlichtplanung trägt, gerade in Bürogebäuden, wesentlich zur Energieeinsparung bei: Je besser das Tageslicht genutzt wird, desto weniger Energie muss für Kunstlicht eingesetzt werden. Aus diesem Grund hat sich das Leitbild |
|
|
|
|
|
|
|
|
|
|
|
|
|
der Architektur in den letzten Jahren geändert: Aus abgeschlossenen, voll klimatisierten Gebäuden wurden zunehmend Bauwerke, die auf die klimatischen Gegebenheiten der Umgebung baulich reagieren und so, ohne Einbußen beim Komfort, nur noch wenig Energie benötigen. Im Band Basics Lichtplanung sind die wichtigsten Grundlagen zur Tages- und Kunstlichtplanung zusammengestellt. Themen sind u.a.: Größen und Einheiten Planungsregeln der Gebäudekonzeption (Grundrissgestaltung, Gebäudeorientierung und Fassadengliederung) Konzepte der Lichtplanung aktuelle Tages- und Kunstlichtsysteme Sonnenschutz Tageslichtlenkung |
|
|
|
|
|
|
3. |
Record Nr. |
UNINA9910158606903321 |
|
|
Autore |
Nevins Jess |
|
|
Titolo |
The Evolution of the Costumed Avenger : The 4,000-Year History of the Superhero / / Jess Nevins |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Westport, CT : , : Praeger, , 2010 |
|
London : , : Bloomsbury Publishing (UK), , 2023 |
|
|
|
|
|
|
|
|
|
ISBN |
|
979-84-00-64864-9 |
979-82-16-08210-1 |
1-4408-5484-X |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xvii, 400 pages) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
TV & radio |
Film, TV & radio |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Acknowledgments Introduction Chapter 1 Operating Premises The Problem of, and with, Definitions Raglan, Rank, and Campbell 21st-Century Attempts at Definition A More Useful Approach Heroenkonzepte Gods and Epic Heroes, and What They Are Not The "Superhero Genre" The Two Categories of Protosuperheroes Who Gets Left Out Chapter 2 From 2100 BCE to 1500 CE Hazy Beginnings The Epic of Gilgamesh The First Protosuperhero-Not Who You Think |
|
|
|
|
|
|
|
|
|
|
|
Egyptian Mythology and Poems Samson and the Wild Men The "Heroes" of Greek Mythology Nectanebo II Aeneas The Noble and Just Latrones Alexander the Legend Beowulf, the Thor-Wolf Roland the Martyr Medieval Heroes The Cid The Matter of Arthur Medieval Outlaws Robin Hood Conclusion Chapter 3 From 1500 to 1829 Orlando Furioso the Best Seller and Its Forerunners Heroic Sorcerers and Heavenly Necromancers Merlin the Secondary Virgil the Necromancer Maugis/Malagigi and His Heirs Michael Scot John Dee Stage Magicians Faustus Gothic Ambiguities Superheroines Avant la Lettre The Early Female Knight 16th- and 17th-Century Warrior Women The Faerie Queene Descendants of Talos Long Meg of Westminster Moll Cutpurse Heroic Highwaymen Masked Conspirators The Hero-Villain The Venetian Batman Martinette de Beauvais The Scottish Superman This Man, This Monster John Melmoth Conclusion Chapter 4 Victorian Costumed Avengers Masked Untermenschen: Threat or Menace The Master Detectives A Truly Dangerous Hero The Superhuman Superhero The Dual-Identity Costumed Vigilante The Hidden Master The Man of Extraordinary Capabilities The First Series Heroes Spring-Heeled Jack The Man of Extraordinary Capabilities Redux Penny Vigilantes Dime Vigilantes Cowboy Vigilantes Lady Detectives Lady Jaguar The Man in the Black Cloak Nick Carter John Amend-All Conclusion Chapter 5 Victorian Supermen Monsters Villains The Gray Champion Artificial Beings Rosicrucians and Theosophists Dime Novel Supermen Psychic Heroes Science Fiction Supermen Conclusion Chapter 6 Costumed Avengers, 1901-1938 The Carter Effect Immigrants and Foreign Influences The Lupins The Scarlet Pimpernel The Klan Films Zorro The Pulps Westerns Nonstandard Sources Killer Vigilantes Air Aces The Fabulous Four Comic Strips Domino Lady Conclusion Chapter 7 Supermen, 1901-1938 Victorian Holdovers Physical Culture and Eugen Sandow Origin Stories Mysteries Yellow Perils Lost Races and Utopias Evolutionary Predecessors Science Fiction's Supermen Occult Detectives Artificial Supermen The Men of 40 Faces John Carter Cinematic Supermen The Night Wind Superwomen Westerns Eugenics and the Backlash Spawn of the Depression Pulp Supermen Outside the Pulps Conclusion Chapter 8 Comics' Early Years The New Medium Prologue to Superman The Last Son of Krypton Eleven Months of Silence and Echoes Four Months of Chill A Fantastic Seven Months The Boom of 1940 1941 Conclusion Chapter 9 Ages upon Ages The Golden Age: 1935-1949 The Atomic Age: 1949-1956 The Silver Age: 1956-1970 The Bronze Age: 1970-1985 The Modern Age: 1986-2001 The Metamodern Age: 2001-2015 Chapter 10 Television and Film Epilogue Appendix Notes Selected Bibliography Index |
|
|
|
|
|
|
Sommario/riassunto |
|
Using a broad array of historical and literary sources, this book presents an unprecedented detailed history of the superhero and its development across the course of human history. How has the concept of the superhero developed over time? How has humanity's idealization of heroes with superhuman powers changed across millennia-and what superhero themes remain constant? Why does the idea of a superhero remain so powerful and relevant in the modern context, when our real-life technological capabilities arguably surpass the imagined superpowers of superheroes of the past? The Evolution of the Costumed Avenger: The 4,000-Year History of the Superhero is the first complete history of superheroes that thoroughly traces the development of superheroes, from their beginning in 2100 B.C.E. with the Epic of Gilgamesh to their fully entrenched status in modern pop culture and the comic book and graphic novel worlds. The book documents how the two modern superhero archetypes-the Costumed Avengers and the superhuman Supermen-can be traced back more |
|
|
|
|
|
|
|
|
|
|
than two centuries; turns a critical, evaluative eye upon the post-Superman history of the superhero; and shows how modern superheroes were created and influenced by sources as various as Egyptian poems, biblical heroes, medieval epics, Elizabethan urban legends, Jacobean masques, Gothic novels, dime novels, the Molly Maguires, the Ku Klux Klan, and pulp magazines. This work serves undergraduate or graduate students writing papers, professors or independent scholars, and anyone interested in learning about superheroes. |
|
|
|
|
|
| |