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Record Nr. |
UNINA9910458891103321 |
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Autore |
Oriard Michael <1948-> |
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Titolo |
Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author |
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Pubbl/distr/stampa |
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Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010 |
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Baltimore, Md. : , : Project MUSE, , 2013 |
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©2010 |
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ISBN |
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1-4696-0499-X |
0-8078-9965-8 |
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Edizione |
[[New ed.]] |
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Descrizione fisica |
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1 online resource (343 p.) |
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Disciplina |
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Soggetti |
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Football - United States - Management |
Football - United States - Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. |
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Sommario/riassunto |
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Professional football today is an |
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