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1. |
Record Nr. |
UNINA9910458878303321 |
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Titolo |
Oxford American handbook of physical medicine and rehabilitation [[electronic resource] /] / edited by Lyn Weiss, Jay Weiss, Thomas Pobre |
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Pubbl/distr/stampa |
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Oxford ; ; New York, : Oxford University Press, 2010 |
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ISBN |
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1-282-54398-9 |
9786612543982 |
0-19-970999-8 |
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Descrizione fisica |
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1 online resource (482 p.) |
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Collana |
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Oxford American handbooks |
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Altri autori (Persone) |
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WeissLyn D |
WeissJay, MD. |
PobreThomas |
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Disciplina |
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Soggetti |
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Medicine, Physical |
Medical rehabilitation |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; 1 General principles; 2 Head and neck; 3 Spine; 4 Upper extremity; 5 Lower extremity; 6 Pain syndromes; 7 Procedures and medications; 8 Neurological disorders; 9 Rheumatological disorders; 10 Prosthetics and orthotics; 11 Spinal cord injury; 12 Traumatic brain injury; 13 Stroke; 14 Pulmonary and cardiac rehabilitation; 15 Pediatrics; 16 Common complications; 17 Rehabilitation issues; Index |
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Sommario/riassunto |
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Written by leading American practitioners, the Oxford American Handbooks of Medicine each offer a pocket-sized overview of an entire specialty, featuring instant access to guidance on the conditions that are most likely to be encountered. Precise and prescriptive, the handbooks offer up-to-date advice on examination, investigations, common procedures, and in-patient care. These books will be invaluable resources for residents and students, as well as a useful reference for practitioners. The Oxford American Handbook of Physical Medicine and Rehabilitation is the essential ready reference guide |
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2. |
Record Nr. |
UNINA9910458112403321 |
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Autore |
Ash Tim <1965-> |
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Titolo |
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash |
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Pubbl/distr/stampa |
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Indianapolis, Ind., : Sybex/Wiley, c2008 |
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ISBN |
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1-281-20433-1 |
9786611204334 |
0-470-28916-3 |
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Descrizione fisica |
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1 online resource (386 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Web sites - Evaluation |
Web sites - Testing |
Web sites - Design |
Internet marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Landing Page Optimization; Acknowledgments; About the Author; Contents; Introduction; Who Can Benefit from This Book; What's Inside; This Book's Companion Website; Part I: Background; Chapter 1: Setting the Stage; A Few Precious Moments...; The Three Keys to Online Marketing; The Myth of Perfect Conversion; What's Wrong with This Picture?; Chapter 2: Understanding Your Landing Pages; Landing Page Types; What Parts of Your Site Are Mission Critical?; Who Is Your Landing Page Designed For?; What Is the Desired Conversion Action?; What Is the Lifetime Value of the Conversion Action? |
Chapter 3: Understanding Your AudienceEmpathy: The Key Ingredient; Covering the Complete Story; Demographics and Segmentation; Behavioral Styles; User-Centered Design; The Matrix; Chapter 4: Understanding The Decision Process; Overview of the Decision Process; Awareness (Attention); Interest; Desire; Action; Part II: What and How to Tune; Chapter 5: Why Your Site Is Not Perfect; Your Baby Is Ugly; Uncovering Problems; Welcome to Your Brain; Usability Basics; Chapter 6: Selecting Elements to Tune; How to Think About Test Elements; |
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Selecting Elements to Tune; Tuning Multiple-Page Flows |
Timeless Testing ThemesPrice Testing; Chapter 7: The Math of Tuning; Just Grin and Bear It; Lies, Damn Lies, and Statistics; You Are Here; Have I Found Something Better?; How Sure Do I Need to Be?; How Much Better Is It?; How Long Should My Test Run?; Variable Interactions; Chapter 8 Tuning Methods; Introduction to Tuning; Common Tuning Issues; Overview of Tuning Methods; A-B Split Testing; Multivariate Testing; Part III: Getting It Done; Chapter 9: Assembling the Team and Getting Buy-in; The Usual Suspects; The Company Politics of Tuning; Strategies for Getting Started |
Insource or Outsource?Chapter 10: Developing Your Action Plan; Before You Begin; Understand Your Business Objectives; Build Support and Assemble Your Team; Determine Your Landing Pages and Traffic Sources; Decide What Constitutes Success; Uncover Problems and Decide What to Test; Select an Appropriate Tuning Method; Implement and Conduct QA; Collect the Data; Analyze the Results and Verify Improvement; Chapter 11: Avoiding the Pitfalls; A Final Warning; Ignoring Your Baseline; Collecting Enough Data; Variable Interactions; Seasonality; Assuming That Testing Has No Costs; Delayed Conversions |
Search Engine ConsiderationsInaction; Appendix A: A Closer Look at the Google Website Optimizer; Background; Requirements and Capabilities; Example Test Setup: SF Video; Advantages; Drawbacks; Glossary; Index |
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Sommario/riassunto |
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimize |
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