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Record Nr. |
UNINA9910458868603321 |
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Autore |
Nair Suja R |
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Titolo |
Marketing research [[electronic resource] /] / Suja R. Nair |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2009 |
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ISBN |
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1-64287-607-0 |
1-282-79895-2 |
9786612798955 |
93-5044-036-9 |
1-4416-6082-8 |
600-00-2673-0 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (283 p.) |
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Disciplina |
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Soggetti |
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Marketing research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases. |
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Sommario/riassunto |
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This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples. The book`s Specific Features include:.: A decision research approach.; Practical illustrations especially on discussions involv |
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