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1. |
Record Nr. |
UNINA9910458764003321 |
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Autore |
Chunawalla S. A |
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Titolo |
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2008 |
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ISBN |
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1-64287-558-9 |
1-282-80368-9 |
9786612803680 |
93-5044-096-2 |
1-4416-8717-3 |
600-00-2803-2 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (529 p.) |
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Disciplina |
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Soggetti |
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Advertising |
Selling |
Sales promotion - Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT |
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN |
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THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES |
SALES CONTROL AND COST ANALYSISCASE STUDIES |
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Sommario/riassunto |
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Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu |
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2. |
Record Nr. |
UNISA996204113603316 |
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Titolo |
Tópicos |
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Pubbl/distr/stampa |
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Santa Fe, Argentina : , : Ediciones UNL : , : Secretaría de Planeamiento Institucional y Académico |
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ISSN |
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Descrizione fisica |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Issued by: Universidad Católica de Santa Fe, <-2020> |
Edited <2021-> by: Asociación Revista de Filosofía de Santa Fe (ARFIL) and the Universidad Nacional del Litoral (UNL) |
Refereed/Peer-reviewed |
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3. |
Record Nr. |
UNICAMPANIAVAN00123773 |
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Titolo |
Archimedes in the 21. Century : Proceedings of a World Conference at the Courant Institute of Mathematical Sciences / Chris Rorres editor |
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Pubbl/distr/stampa |
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Titolo uniforme |
Archimedes in the 21. Century |
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Descrizione fisica |
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xvii, 160 p. : ill. ; 24 cm |
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Soggetti |
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00B25 - Proceedings of conferences of miscellaneous specific interest [MSC 2020] |
01-XX - History and biography [MSC 2020] |
01A20 - History of mathematics in Ancient Greece and Rome [MSC 2020] |
01A61 - History of mathematics in the 21st century [MSC 2020] |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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