TYPO3 4.2 e-commerce [[electronic resource] ] : design, build, and profit from a sophisticated feature-rich online store using TYPO3 / / Inese Liberte, Edgars Karlsons

• Record Nr.: UNINA9910458761803321
• Autore: Liberte Inese
• Pubbl/distr/stampa: Birmingham, U.K., : Packt Open Source, 2010
• ISBN: 1-282-57943-6; 9786612579431; 1-84719-853-8
• Descrizione fisica: 1 online resource (213 p.)
• Collana: From technologies to solutions
• Altri autori (Persone): KarlsonsEdgars
• Disciplina: 006.78
• Soggetti: Electronic commerce; Open source software; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Cover; Copyright; Credits; About the Authors; About the Reviewers; Table of Contents; Preface; Chapter 1: TYPO3 Installation and Extension Selection; Installation of TYPO3; Installing TYPO3; TYPO3 Install tool; Database access information; Choosing a database; Importing the database; Configuring your TYPO3 installation; Settings at localconf.php file; Installing TYPO3 extensions; Summary; Chapter 2: Template Configuration; Configuring templates to add design; Types of templates; Template development and integration; TypoScript setup and configuration; Inserting a template using TypoScript; Adding and testing contentUpgrading TYPO3 to a newer version; TYPO3 minor version update; TYPO3 update; Summary; Chapter 3: Singularity of TYPO3 E-Commerce Plugins; TYPO3 E-Commerce plugins; Payment add-ins; Setting up a PayPal test account; Upgrading to a newer version; Summary; Chapter 4: Catalogue-Setting Up Online Shop Requirements; Framework and content; Adding products to the online shop; Creating product records; Extra options; Summary; Chapter 5: Shop Users-Profiles for Unregistered and Registered Users; The importance of registering users; User registration; User identification and user accountsDiscounts for user groups; Summary; Chapter 6: Navigation Inside the Online Shop and Content Search; Navigation inside page content and sitemap; TMENU; GMENU; Sitemap; Multi-level navigation; Searching in TYPO3; Search extension installation; Adjusting the ABC template; Adding search to the web page; Summary; Chapter 7: Ordering Organization-Modules of Payment and Delivery; Processing orders; Delivery and payment modules; SSL security certificates; Configuring TYPO3 for SSL support; SSL extensions; Payments; Summary; Chapter 8: Administrative Interface in TYPO3Available administrative functions; Page module; List module; Info module; Access module; Functions module; Versioning module; Template module; Filelist module; User settings; User Admin module; Extention Manager module; DB check module; Configuration module; Install module; Log module; Help module; RTE (Rich Text Editor) extension; Backend interface and configuration; Content columns; Headings and content elements; TCEFORM; Fields switch off; Summary; Chapter 9: Online Shop SEO Development; The importance of SEO; Implementing SEO solutions; Minimum SEO requirementsTechnical requirements; The minimal requirements for website content; Optimal SEO requirements; Requirements for content of the website; The solutions provided by Google; Quick steps for successful SEO; Summary; Chapter 10: Managing and Marketing Your Site; The important aspects of management; The visual aspects of an online shop; Fostering customer loyalty; The delivery of goods; Delivering the right product; The quality of goods; Main risks; Popularization of an online shop; Working with the target audience; Adwords; Catalogues; Flyers; Radio; Advertisement in magazines
• Sommario/riassunto: Design, build, and profit from a sophisticated feature-rich online store using TYPO3