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Record Nr. |
UNINA9910458419303321 |
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Autore |
Murphy Christopher <1953-> |
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Titolo |
Competitive intelligence [[electronic resource] ] : gathering, analysing, and putting it to work / / Christopher Murphy |
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Pubbl/distr/stampa |
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Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 |
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ISBN |
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1-317-16288-9 |
1-317-16287-0 |
1-281-09811-6 |
9786611098117 |
0-7546-8287-0 |
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Descrizione fisica |
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1 online resource (302 p.) |
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Disciplina |
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Soggetti |
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Business intelligence |
Competition |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index |
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Sommario/riassunto |
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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i |
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