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1. |
Record Nr. |
UNISA996388423303316 |
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Titolo |
The French intelligencer ... [Issue 19] |
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Pubbl/distr/stampa |
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England, : Printed by R. Wood |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910458226403321 |
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Autore |
Aldridge Meryl |
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Titolo |
Understanding the local media [[electronic resource] /] / Meryl Aldridge |
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Pubbl/distr/stampa |
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Maidenhead, : Open University Press, 2007 |
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ISBN |
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1-281-12897-X |
9786611128975 |
0-335-22945-X |
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Descrizione fisica |
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1 online resource (201 p.) |
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Disciplina |
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Soggetti |
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Local mass media - Great Britain |
Mass media - Great Britain |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; Half Title; Title Page; Copyright; Contents; Introduction; Acknowledgements; Chapter 1 Why local media matter; Chapter 2 Regional and local newspapers: just another retailer?; Chapter 3 Imagining the community; Chapter 4 Local broadcasting: what price public service?; Chapter 5 Must broadcast regional news be anodyne?; Chapter 6 A delicate balance: media in the nations of the UK; Chapter 7 Working in local media: from smoke-filled rooms to sweatshops; Chapter 8 What is the future for local media?; References; Index; Back Cover |
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Sommario/riassunto |
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How will local media deal with the challenge of the Internet? This work explains how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences' attitude to them; and discusses local media as places of work. |
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3. |
Record Nr. |
UNINA9910962695303321 |
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Titolo |
Rethinking marketing / / edited by Douglas Brownlie ... [et al.] |
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Pubbl/distr/stampa |
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London, : SAGE, 1999 |
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London : , : Sage, , 1999 |
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ISBN |
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9786612623400 |
9781446280058 |
1446280055 |
9781282623408 |
1282623400 |
9780857025975 |
085702597X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xii, 273 p.) : ill |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing |
Consumer behavior |
Libros electrónicos. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy. |
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Sommario/riassunto |
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A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession. |
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