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Record Nr. |
UNINA9910458166003321 |
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Autore |
Anholt Simon |
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Titolo |
Brand America [[electronic resource] ] : the making, unmaking and remaking of the greatest national image of all time / / Simon Anholt and Jeremy Hildreth |
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Pubbl/distr/stampa |
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London, : Marshall Cavendish Business, 2010 |
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ISBN |
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Descrizione fisica |
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1 online resource (201 p.) |
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Collana |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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National characteristics |
Electronic books. |
United States Foreign public opinion |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography |
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Sommario/riassunto |
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Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. |
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