1.

Record Nr.

UNINA9910458057103321

Titolo

Updating the USDA national breastfeeding campaign [[electronic resource] ] : workshop summary / / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies

Pubbl/distr/stampa

Washington, D.C., : National Academies Press, c2011

ISBN

1-283-37638-5

9786613376381

0-309-21920-5

Descrizione fisica

1 online resource (124 p.)

Altri autori (Persone)

WhitacrePaula

MoatsSheila A

Disciplina

649.330973

Soggetti

Breastfeeding - United States

Breastfeeding - Economic aspects - United States

Breastfeeding promotion - United States

Poor women - Education - United States

Infants - Nutrition

Health promotion - United States

Nuclear facilities - United States

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"Food and Nutrition Board."

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.

Sommario/riassunto

Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and



technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--