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Record Nr. |
UNINA9910457994803321 |
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Autore |
Korper Steffano |
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Titolo |
The E-commerce book [[electronic resource] ] : building the E-empire / / Steffano Korper, Juanita Ellis |
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Pubbl/distr/stampa |
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San Diego, : Academic Press, c2001 |
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ISBN |
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1-281-03320-0 |
9786611033200 |
0-08-051880-X |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (263 p.) |
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Collana |
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Communications, Networking and Multimedia |
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Altri autori (Persone) |
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Disciplina |
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380.102854678 |
658.8/4 21 |
658.84 |
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Soggetti |
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Electronic commerce |
Business enterprises - Computer networks |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters |
Links on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel |
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Confident |
Use Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations |
Know Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs |
Evaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen? |
Wireless Internet Convergence: Merging Technologies |
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Sommario/riassunto |
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New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and ex |
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