Resisting McDonaldization [[electronic resource] /] / edited by Barry Smart

• Record Nr.: UNINA9910457975203321
• Pubbl/distr/stampa: London, : SAGE, 1999
• ISBN: 1-4462-3563-7; 0-7619-5517-8; 1-282-62300-1; 9786612623004; 0-85702-618-6
• Descrizione fisica: 1 online resource (272 p.)
• Altri autori (Persone): SmartBarry
• Disciplina: 303.48/2
• Soggetti: Consumer behavior; Franchises (Retail trade); Marketing; Consumption (Economics); Capitalism; Fast food restaurants; Industrial management; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Table of Contents; 1 - Resisting McDonaldization: Theory, Process and Critique; 2 - Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century; 3 - Have You Had Your Theory Today?; 4 - McDonaldization Enframed; 5 - Rich Food: McDonald's and Modern Life; 6 - McCitizens: Risk, Coolness and Irony in Contemporary Politics; 7 - Theme Parks and McDonaldization; 8 - The McDonaldization of Sport and Leisure; 9 - McDonalized Culture: The End of Communication?; 10 - Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market11 - Dennis Hopper, McDonald's and Nike; 12 - ; Theorizing/Resisting McDonaldization: A Multiperspectivist Approach; 13 - The Moral Malaise of McDonaldization: The Values of Vegetarianism; 14 - McFascism?: Reading Ritzer, Bauman and the Holocaust; 15 - Assessing the Resistance; Index
• Sommario/riassunto: The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.