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Record Nr. |
UNINA9910457919703321 |
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Autore |
Nykiel Ronald A. |
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Titolo |
Marketing your business : a guide to developing a strategic marketing plan / / Ronald A. Nykiel |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2011 |
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ISBN |
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0-7890-1770-9 |
1-135-18664-2 |
0-203-86262-7 |
0-7890-3301-1 |
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Descrizione fisica |
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1 online resource (330 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Marketing - Decision making |
Marketing - Management |
Marketing - Planning |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. |
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Sommario/riassunto |
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Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-ste |
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