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Record Nr. |
UNINA9910457912303321 |
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Autore |
Diamond Wendy <1953-, > |
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Titolo |
Marketing information : a strategic guide for business and finance libraries / / Wendy Diamond, Michael R. Oppenheim |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2004 |
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ISBN |
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0-7890-6006-X |
1-135-18559-X |
0-203-86246-5 |
0-7890-3320-8 |
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Descrizione fisica |
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1 online resource (367 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing research |
Strategic planning |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Co-published simultaneously as Journal of business & finance librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. |
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Sommario/riassunto |
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Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Mar |
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