1.

Record Nr.

UNINA9910457885903321

Autore

Green Donald P. <1961->

Titolo

Get out the vote! [[electronic resource] ] : how to increase voter turnout / / Donald P. Green, Alan S. Gerber

Pubbl/distr/stampa

Washington, D.C., : Brookings Institution Press, c2004

ISBN

1-280-81290-7

9780815796382

9786610812905

0-8157-9638-2

Descrizione fisica

1 online resource (158 p.)

Altri autori (Persone)

GerberAlan S

Disciplina

324.7/0973

324.72

Soggetti

Political campaigns - United States

Campaign management - United States

Voting - United States

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Frontiers of get-out-the-vote research.

Sommario/riassunto

Get Out the Vote! Is a practical guide for anyone trying to mobilize voters or organize at the grass roots.  Unlike authors of other campaign advice books, Donald Green and Alan Gerber root their work firmly in rigorous science.  Their recommendations emerge from thorough experiments conducted in real electoral settings, examining the impact and effectiveness of door-to-door canvassing, telephone calls, direct mail, and other campaign tactics.