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1. |
Record Nr. |
UNINA9910457691403321 |
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Autore |
Alderman Geoffrey |
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Titolo |
The communal gadfly [[electronic resource] ] : an anthology / / Geoffrey Alderman |
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Pubbl/distr/stampa |
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Brighton, Mass., : Academic Studies Press, c2009 |
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ISBN |
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Descrizione fisica |
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1 online resource (282 p.) |
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Disciplina |
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Soggetti |
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Jews - Great Britain - Social life and customs - 20th century |
Jews - Great Britain - Social life and customs - 21st century |
Jews - Great Britain - Politics and government - 20th century |
Jews - Great Britain - Politics and government - 21st century |
Judaism - Great Britain - History - 20th century |
Judaism - Great Britain - History - 21st century |
Electronic books. |
Great Britain Ethnic relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"In this volume I present an anthology chosen, by me, from the weekly opinion column that I have been writing since March 2002 for the London-based Jewish Chronicle"--Pref. |
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Nota di contenuto |
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Frontmatter -- TABLE OF CONTENTS -- PREFACE -- I. THE BOARD OF DEPUTIES OF BRITISH JEWS and THE JEWISH LEADERSHIP COUNCIL -- II. BRITISH JEWS and BRITISH POLITICS -- III. KENNETH ROBERT LIVINGSTONE -- IV. ORTHODOXY and NON-ORTHODOXY -- V. ORTHODOXY and ULTRA-ORTHODOXY -- VI. JONATHAN HENRY SACKS -- VII. ISRAEL AND ITS ENEMIES -- VIII. THE PROBLEM WITH ISLAM -- IX. ISLAMIC JUDEOPHOBIA -- X. WITH FRIENDS LIKE THESE... -- XI. EXPOSING MYTHS -- XII. NAZISM -- XIII. SEX -- XIV. ISLAMOPHOBIA |
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Sommario/riassunto |
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Founded in 1841, the London-based Jewish Chronicle is the world's oldest continuously circulating Jewish newspaper. Since 2002 its prestigious flagship "Comment" column has been written by Oxford-educated Dr. Geoffrey Alderman, the leading authority on the Jews of modern Britain, a prolific and controversial scholar whose views have attracted warm support and sweeping condemnation in equal measure. |
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This anthology brings together over a hundred of his Jewish Chronicle op-eds on subjects as diverse as Jewish Orthodoxy, Ultra-Orthodoxy, Non-Orthodoxy, Islamic Judeophobia, Islamophobia and Jewish approaches to politics and sex. "I have tried to be funny," Alderman declares, "when occasion has seemed to me to warrant the deployment of a certain humour, which can be a valuable didactic tool and a powerful medium of communication. I have on occasion employed sarcasm and irony. But I have always tried to be scrupulously accurate as to facts, and to locate my comment within that groundwork. Above all, true to my vocation as a rebel who has refused to toe the communal line, I have always presented a point of view that is unashamedly mine." |
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2. |
Record Nr. |
UNINA9910460129103321 |
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Autore |
Revella Adele |
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Titolo |
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
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Pubbl/distr/stampa |
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ISBN |
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1-119-20992-7 |
1-118-96165-X |
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Descrizione fisica |
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1 recurso en linea (241 p.) |
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Disciplina |
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Soggetti |
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Comportamiento del consumidor |
Casos de estudio |
Marketing |
Libros electrónicos |
Negocios |
Comercio |
EconomÃa |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; |
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Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions? |
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria |
Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story |
Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview |
Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim |
Look for Insight When Buyers Use Jargon |
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Sommario/riassunto |
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See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, conte |
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3. |
Record Nr. |
UNISA996200066803316 |
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Autore |
Fisman Raymond |
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Titolo |
Economic gangsters [[electronic resource] ] : corruption, violence, and the poverty of nations / / Raymond Fisman and Edward Miguel |
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Pubbl/distr/stampa |
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Princeton, : Princeton University Press, c2008 |
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ISBN |
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1-282-15743-4 |
9786612157431 |
1-4008-2875-9 |
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Descrizione fisica |
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1 online resource (251 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Corruption - Economic aspects |
Political corruption - Economic aspects |
Smuggling |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [215]-233) and index. |
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Nota di contenuto |
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Fighting for economic development -- Suharto, Inc. -- The smuggling gap -- Nature or nurture? understanding the culture of corruption -- No water, no peace -- Death by a thousand small cuts -- The road back from war -- Learning to fight economic gangsters -- Epilogue : doing better this time. |
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Sommario/riassunto |
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Meet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him--he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid. The calculating crook who views stealing and murder as just another part of his business strategy. And, in the wrong set of circumstances, he might just be you. In Economic Gangsters |
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