1.

Record Nr.

UNINA9910457527703321

Autore

Lomas Robert <1947-, >

Titolo

Mastering your business dissertation : how to conceive, research, and write a good business dissertation / / Robert Lomas

Pubbl/distr/stampa

Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2011

ISBN

1-283-43509-8

9786613435095

1-136-72010-3

0-203-81615-3

Descrizione fisica

1 online resource (182 p.)

Disciplina

650.072

Soggetti

Business - Research

Dissertations, Academic

Business writing

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Understanding business research -- Where do you start? -- Has somebody answered my question before? -- Different questions require different answers -- How to use statistics -- Planning your research project -- Creating a narrative thread for your dissertation -- The mechanics of writing.

Sommario/riassunto

The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation.Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measu