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Record Nr. |
UNINA9910457473103321 |
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Autore |
Miller Richard F. <1951-> |
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Titolo |
Fighting words [[electronic resource] ] : persuasive strategies for war and politics / / Richard F. Miller |
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Pubbl/distr/stampa |
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New York, : Savas Beatie, 2010 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (l, 332 p.) |
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Soggetti |
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Persuasion (Psychology) |
Leadership |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. |
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