1.

Record Nr.

UNINA9910457473103321

Autore

Miller Richard F. <1951->

Titolo

Fighting words [[electronic resource] ] : persuasive strategies for war and politics / / Richard F. Miller

Pubbl/distr/stampa

New York, : Savas Beatie, 2010

ISBN

1-61121-052-6

Edizione

[1st ed.]

Descrizione fisica

1 online resource (l, 332 p.)

Soggetti

Persuasion (Psychology)

Leadership

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references and index.

Sommario/riassunto

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.