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1. |
Record Nr. |
UNINA9910457422803321 |
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Autore |
Vincent Laurence |
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Titolo |
Brand real [[electronic resource] ] : how smart companies live their brand promise and inspire fierce customer loyalty / / Laurence Vincent |
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Pubbl/distr/stampa |
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New York, : American Management Association, 2012 |
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ISBN |
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1-283-68847-6 |
0-8144-1677-2 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (273 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Customer loyalty |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index. |
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Sommario/riassunto |
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To create an exceptional brand experience, remember that sometimes less is more. |
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2. |
Record Nr. |
UNINA9910461722603321 |
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Autore |
Neal Larry <1941-> |
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Titolo |
I am not master of events [[electronic resource] ] : the speculations of John Law and Lord Londonderry in the Mississippi and South Sea bubbles / / Larry Neal |
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Pubbl/distr/stampa |
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New Haven, : Yale University Press, c2012 |
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ISBN |
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1-280-57162-4 |
9786613601223 |
0-300-15317-1 |
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Descrizione fisica |
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1 online resource (229 p.) |
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Collana |
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Yale series in economic and financial history |
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Disciplina |
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Soggetti |
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Business cycles - History - 18th century |
Financial crises - History - 18th century |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- Contents -- Preface -- Cast of Characters -- 1. Storms in the Ca rib be an Sea and the Life of Lord Londonderry -- 2. The War of the Spanish Succession and the Jacobite Rebellion -- 3. The Diamond Deal -- 4. Learning by Doing: Law and Londonderry Before the Bet -- 5. The Bet of the Bubbles -- 6. The Blowing and Bursting of Bubbles -- 7. The Workout -- 8. Family Problems -- 9. Did the Speculations of Law and Londonderry Matter? -- 10. Epilogue -- Appendix: Preliminary Cata logue of the Londonderry Papers -- Notes -- References -- Index |
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Sommario/riassunto |
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Two of the greatest financial fiascos of all time took place at the same time and were instigated by two acquaintances: the Mississippi Bubble, on which John Law at first made a vast fortune and gained sway over French finances; and the South Sea Bubble, launched by Law and Thomas Pitt, Jr., Lord Londonderry, his main partner in England. This book tells the story of these two financial schemes from the letters and accounts of two leading personalities. Larry Neal, a distinguished economic historian, highlights the rationality of each person and also finds that the primitive exchanges of the day, though informal and |
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completely unregulated, actually performed reasonably well. |
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