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Record Nr. |
UNINA9910457417303321 |
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Autore |
Proulx Mike |
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Titolo |
Social TV [[electronic resource] ] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / / Mike Proulx, Stacey Shepatin |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, 2012 |
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ISBN |
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1-280-59197-8 |
9786613621801 |
1-118-22633-X |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (290 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Television programs - Internet marketing |
Online social networks |
Television programs - Social aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. 245-258) and index. |
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Nota di contenuto |
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Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile; Contents; Preface; Acknowledgments; About the Authors; Introduction; 1: The Backchannel: Bringing the Social Conversation to the Forefront; 2: Social TV Guides: Curating Social Media for Content Discovery; 3: TV Check-In Services: Creating Vertical Social Networks around Television; 4: The Second Screen: Enhancing TV with Synched Content Experiences; 5: Social TV Ratings: Adding a New Dimension to Television Audience Measurement |
6: Bridge Content: Driving Engagement In-Between Episode Airings7: Audience Addressability: Using Online and Direct Mail Targeting Practices on TV; 8: TV Everywhere: Watching TV Content Whenever and Wherever; 9: Connected TVs: Blending Online Content with Television Content; 10: Conclusion (for Now): Connecting the Dots; 11: To Be Continued . . .: Filling in the Gaps; Notes; Index |
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Sommario/riassunto |
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The Internet didn't kill TV! It has become its best friend. Americans are |
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