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Record Nr. |
UNINA9910457358003321 |
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Autore |
Dempsey Kathy <1965-> |
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Titolo |
The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
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Pubbl/distr/stampa |
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Medford, N.J., : Information Today, c2009 |
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ISBN |
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1-283-23891-8 |
9786613238917 |
1-57387-919-3 |
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Descrizione fisica |
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1 online resource (xvi, 313 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Libraries - Marketing |
Libraries - Public relations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
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Sommario/riassunto |
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"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, |
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expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover. |
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