1.

Record Nr.

UNINA9910457306703321

Autore

Thomson Stuart <1972->

Titolo

Public affairs in practice [[electronic resource] ] : a practical guide to lobbying / / Stuart Thomson and Steve John

Pubbl/distr/stampa

London ; ; Philadephia, : Kogan Page, 2007

ISBN

1-280-85161-9

9786610851614

0-7494-5046-0

Descrizione fisica

1 online resource (192 p.)

Collana

PR in practice series

Altri autori (Persone)

JohnSteve

Disciplina

324/.4

Soggetti

Lobbying

Pressure groups

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Copyright; Dedication; Contents; Foreword - George Mitchell; Foreword - Anne Gregory; Preface; 1 Introduction; 2 The art of lobbying; 3 Reputation and the media; 4 Managing issues; 5 Stakeholder relations; 6 Corporate social responsibility; 7 Conclusion; Appendix - codes of conduct; Index

Sommario/riassunto

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.