|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910457090103321 |
|
|
Autore |
Neves Marcos Fava |
|
|
Titolo |
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York : , : Routledge, , 2010 |
|
|
|
|
|
|
|
ISBN |
|
1-135-16438-X |
1-282-57187-7 |
9786612571879 |
0-203-85986-3 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (136 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
CastroLuciano Thome e |
ConsoliMatheus Alberto |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Strategic planning |
Industrial management |
Marketing |
Competition |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives |
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
|
|
|
|
|
|
|