Beauty imagined [[electronic resource] ] : a history of the global beauty industry / / Geoffrey Jones

• Record Nr.: UNINA9910457076003321
• Autore: Jones Geoffrey <1952->
• Pubbl/distr/stampa: Oxford ; ; New York, : Oxford University Press, 2010
• ISBN: 1-282-69826-5; 9786612698262; 0-19-157302-7
• Descrizione fisica: 1 online resource (427 p.)
• Disciplina: 338.76685509
• Soggetti: Cosmetics industry - History; Toilet preparations industry; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; List of Illustrations; List of Plates; Introduction: The Business of Beauty; Part 1 Beauty Imagined; Part 2 Beauty Diffused; Part 3 Beauty Reimagined; Appendix 1: The Global Beauty Market Over Time; Appendix 2: World's Largest Beauty Companies by Revenues, 1929-2008; Appendix 3: Principal Mergers, Acquisitions, and Divestments in the Beauty Industry since 1955; Bibliography; Index
• Sommario/riassunto: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations ne