The ask [[electronic resource] ] : how to ask for support for your nonprofit cause, creative project, or business venture / / Laura Fredricks; foreword by Ivan G. Seidenberg

• Record Nr.: UNINA9910456989803321
• Autore: Fredricks Laura
• Pubbl/distr/stampa: San Francisco, : Jossey-Bass, c2010
• ISBN: 0-470-57287-6; 1-282-68280-6; 9786612682803; 0-470-57285-X
• Edizione: [2nd ed.]
• Descrizione fisica: 1 online resource (273 p.)
• Disciplina: 658.15; 658.15/224; 658.15224
• Soggetti: Fund raising; Nonprofit organizations - Management; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Contents; Foreword; Preface; Acknowledgments; Introduction; Part I: What Do I Need to Know Before I Ask?; Chapter 1: What Money Means to You and Why Ask?; WHAT DOES MONEY MEAN TO YOU?; WHY DO YOU HESITATE TO ASK?; CONCLUSION; LOOKING AHEAD; Chapter 2: Do You Have a Well-Thought-Out Plan of What You Want?; THE IMPORTANCE OF A WELL-THOUGHT-OUT PLAN; CASE STATEMENT FOR NONPROFITS; BUSINESS PLAN FOR BUSINESSES; THE SCRIPT FOR EACH ASK; FUNDRAISING LANGUAGE; THREE-STEP METHOD PRIOR TO ANY ASK; CONCLUSION; LOOKING AHEAD; Chapter 3: How Do I Know Who to Ask and When to Ask?; WHO SHOULD BE ASKED?; EVERY PERSON MUST BE TREATED INDIVIDUALLYWEALTH DOES NOT ALWAYS TRANSLATE INTO TRANSFERRING WEALTH; RESEARCH CAN HELP TO PRIORITIZE WHO TO ASK; WHEN SHOULD YOU ASK?; ASKING FOR MONEY IN HARD ECONOMIC TIMES; CONCLUSION; LOOKING AHEAD; Chapter 4: Who Should Make the Ask and in What Setting?; ; WHO SHOULD MAKE THE ASK?; WHAT IS THE BEST SETTING FOR THE ASK?; CONCLUSION; LOOKING AHEAD; Part II: How Do I Make the Ask?; Chapter 5: Asking for a Cause-Small and Large Charitable Gifts; ASKING FOR A SMALL AND SIGNIFICANT CHARITABLE GIFT; ASKING FOR A LARGE AND TRANSFORMATIONAL CHARITABLE GIFT; TROUBLESHOOTING TIPS TO APPLY PRIOR TO THE ASKCONCLUSION; LOOKING AHEAD; Chapter 6: Asking for Yourself; ASKING FOR A JOB-RELATED CAUSE; ASKING FOR A CREATIVE PROJECT; ASKING FOR A BUSINESS VENTURE; CONCLUSION; LOOKING AHEAD; Chapter 7: Handling the Responses to the Ask; PREPARING FOR THE RESPONSE; CONCLUSION; LOOKING AHEAD; Chapter 8: Following Up with Each and Every Ask; NEXT STEPS AFTER EACH ASK; JUGGLING YOUR TIME TO DO ALL THE FOLLOW-UP; TROUBLESHOOTING TIPS FOR THE FOLLOW-UP; CONCLUSION; LOOKING AHEAD; Chapter 9: When the Answer is ""No"" and When the Answer Is ""Yes""; A ""NO"" ANSWER; A ""YES"" ANSWERCONCLUSION; LOOKING AHEAD; Chapter 10: Pulling It All Together; About the Author; Index
• Sommario/riassunto: A completely revised edition of the must-have resource for increasing your nonprofit's bottom line This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.Offers