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1. |
Record Nr. |
UNISANNIOCAGE013824 |
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Autore |
Quevedo, Francisco : de |
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Titolo |
ÂEl ÂParnasso espanol, monte en dos cumbres dividido, con las nueve musas castellanas. Donde se contienen poesias de don Francisco de Quevedo Villegas ... Que con adorno, i censura, ilustradas, i corregidas, salen ahora de la libreria de don Ioseph Antonio Gonzalez de Salas .. |
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Pubbl/distr/stampa |
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En Madrid : lo imprimio en su officina del libro abierto Diego Diaz de la Carrera : a costa de Pedro Coello, mercader de libros, 1648 |
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Descrizione fisica |
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[16], 666, [18] p. : ill. ; 4º |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Marca non controllata (In cornice libro aperto: Scire tuum nihil est nisi sciat alter) sul front |
Segn.: [ast.]4 [pie di mosca]4 A-4Q4 4R2 |
A c. [ast]4 illustrazione allegorica con ritratto dell'autore, alle carte A2, T3, 2A2, 3E1 calcografie allegoriche incise da Herman Panneels |
Le dedicatorie e le dissertazioni in prosa che precedono ciascuna musa sono di José Antonio González de Salas. |
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2. |
Record Nr. |
UNINA9910456893603321 |
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Titolo |
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2010 |
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ISBN |
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0-203-89206-2 |
1-283-04593-1 |
9786613045935 |
1-135-42996-0 |
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Descrizione fisica |
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1 online resource (427 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing - Psychological aspects |
New products - Psychological aspects |
Sensuality |
Senses and sensation |
Consumer behavior |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory |
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ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
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Sommario/riassunto |
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"What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers senses and affects their behaviors.' In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET. |
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