""Cover""; ""CONTENTS""; ""ACKNOWLEDGMENTS""; ""1. Introduction""; ""2. What is See, Feel, Think, Do?""; ""3. See: Experience it for yourself""; ""4. Feel: Empathizing with your customers""; ""5. Think: There's no such thing as a stupid idea""; ""6. Do: Make it so""; ""7. The power of Why?""; ""8. Summary: Putting it together""; ""How to See, Feel, Think, and Do The toolkit""; ""Notes"" |