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Record Nr. |
UNINA9910456631603321 |
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Autore |
Finklea Ben |
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Titolo |
Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea |
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Pubbl/distr/stampa |
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Birmingham, UK, : Packt Publishing, 2009 |
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ISBN |
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1-282-29874-7 |
9786612298745 |
1-84719-823-6 |
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Descrizione fisica |
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1 online resource (280 p.) |
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Collana |
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From technologies to solutions |
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Disciplina |
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Soggetti |
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Electronic information resource searching |
Search engines |
Web site development |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg |
MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web |
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site; How to set up the Top Searches module:; Your competition |
How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles |
How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect |
Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags |
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Sommario/riassunto |
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Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites |
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2. |
Record Nr. |
UNINA9910817589603321 |
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Autore |
Bogazianos Dimitri A |
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Titolo |
5 grams : crack cocaine, rap music, and the war on drugs / / Dimitri A. Bogazianos |
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Pubbl/distr/stampa |
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New York, : New York University Press, 2012 |
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New York, NY : , : New York University Press, , [2011] |
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©2011 |
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ISBN |
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9780814725160 |
0814725163 |
9780814723067 |
0814723063 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (217 p.) |
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Collana |
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Alternative criminology series |
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Disciplina |
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Soggetti |
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Drug control - United States |
Crack (Drug) - United States |
Sentences (Criminal procedure) - United States |
Narcotic laws - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Crack, rap, and the punitive turn -- The invisible hand holds a gun: law and policy in the lethal regulation of crack -- Rap puts crack to work -- Things done changed: the rise of new school violence -- Training and humiliation -- Facing the corporation. |
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Sommario/riassunto |
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"In 2010, President Barack Obama signed a law repealing one of the most controversial policies in American criminal justice history: the one hundred to one sentencing disparity between crack cocaine and powder whereby someone convicted of "simply" possessing five grams of crack--the equivalent of a few sugar packets--had been required by law to serve no less than five years in prison. In this highly original work, Dimitri A. Bogazianos draws on various sources to examine the profound consequences of America's reliance on this punishment structure, tracing the rich cultural linkages between America's War on Drugs, and the creative contributions of those directly affected by its |
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destructive effects. Focusing primarily on lyrics that emerged in 1990s New York rap, which critiqued the music industry for being corrupt, unjust, and criminal, Bogazianos shows how many rappers began drawing parallels between the "rap game" and the "crack game." He argues that the symbolism of crack in rap's stance towards its own commercialization represents a moral debate that is far bigger than hip hop culture, highlighting the degree to which crack cocaine--although a drug long in decline--has come to represent the entire paradoxical predicament of punishment in the U.S. today."-- |
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