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Record Nr. |
UNINA9910456117103321 |
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Autore |
Bjorksten Johan <1907-> |
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Titolo |
How to manage a successful business in China [[electronic resource] /] / Johan Björkstén, Anders Hägglund |
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Pubbl/distr/stampa |
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Hackensack, N.J., : World Scientific, c2010 |
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ISBN |
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1-282-76158-7 |
9786612761584 |
981-4287-83-0 |
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Descrizione fisica |
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1 online resource (235 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Business enterprises, Foreign - China |
Success in business - China |
Business etiquette - China |
Corporate culture - China |
Investments, Foreign - China |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Acknowledgements; Contents; Preface by Jöerg Wuttke; Introduction Why We Wrote This Book; Chapter 1 Chinese Business Climate; Chapter 2 Differences and Similarities; Chapter 3 Key Concepts of Chinese Business Culture; Chapter 4 The Language Challenge; Chapter 5 Qualities of the Right Expatriate Manager; Chapter 6 Company Setup; Chapter 7 AWinning Local Team; Chapter 8 The Right Corporate Culture; Chapter 9 Right Business Focus; Chapter 10 Support Your Frontline Sales Organization; Chapter 11 Marketing to China; Chapter 12 Successful Execution Demands Top Management Attention |
Chapter 13 Dealing with Head Office |
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Sommario/riassunto |
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This unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Bjorksten, who successfully built a local consulting business with over 100 employees, and Anders Hagglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major |
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