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Record Nr. |
UNINA9910456044203321 |
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Titolo |
Managing frontiers in competitive intelligence [[electronic resource] /] / edited by Craig S. Fleisher, David L. Blenkhorn |
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Pubbl/distr/stampa |
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Westport, Conn., : Quorum Books, 2001 |
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ISBN |
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0-585-39319-2 |
1-280-86884-8 |
9786610868841 |
0-313-00105-7 |
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Descrizione fisica |
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1 online resource (319 p.) |
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Altri autori (Persone) |
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FleisherCraig S |
BlenkhornDavid L |
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Disciplina |
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Soggetti |
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Business intelligence - Management |
Competition |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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A collection of 24 papers by the editors and other researchers. |
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Nota di bibliografia |
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Includes bibliographical references (p. [297]-304) and index. |
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Nota di contenuto |
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Contents; Preface; Acknowledgments; An Introduction to the Management and Practice of Competitive Intelligence (CI); Competitive Intelligence and Strategic Decision- Making at the Chief Executive Officer (CEO) Level; Reducing Vulnerability Through Counterintelligence; The Use of Counterintelligence, Security, and Countermeasures; Overview of Best Practices in Competitive Intelligence; Using the Internet for Gathering Competitive Intelligence; Analysis in Competitive Intelligence: Process, Progress, and Pitfalls; A Toolbox for Communicating Competitive Intelligence via the Internet |
Using a Marketing Framework to Communicate Competitive Intelligence ResultsEffective Approaches to Assessing Competitive Intelligence Performance; Competitive Intelligence and the Management Accountant; Using Competitive Technical Intelligence Techniques to Complement Research- and-Development Processes; Applying Competitive Intelligence to Mergers and Acquisitions; New Product Development and Competitive Intelligence; The Need for Business Intelligence Tools to Provide Business Intelligence Solutions; Identifying |
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