| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910456033203321 |
|
|
Autore |
Yeoman Ian |
|
|
Titolo |
Festival and Events Management : An International Arts and Culture Perspective / / edited by Ian Yeoman, Martin Robertson, Jane Ali-Kinght, Siobhan Drummond, Una McMahon-Beattie |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London ; ; New York : , : Routledge, , 2011 |
|
©2004 |
|
|
|
|
|
|
|
|
|
ISBN |
|
9781136403477 |
1136403477 |
9781417507764 |
1417507764 |
9781281052469 |
1281052469 |
9786611052461 |
6611052461 |
9780080477701 |
0080477704 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xxi, 418 pages) : illustrations |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Special events - Management |
Festivals - Management |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
Originally published: Butterworth-Heinemann, 2004. |
|
|
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Front Cover; Festival and Events Management; Copyright Page; Contents; Foreword by Peter Irvine; Foreword by Peter Lederer; Contributors; Introduction; Part A: Festivals, events and the cultural experience; 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson; 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan; 3. Festivals, events and the destination: Ros Derrett; Part B: Managing the arts, culture and leisure experience; 4. Event design and management: ritual sacrifice?: Steve |
|
|
|
|
|
|
|
|
|
|
|
Brown and Jane James |
5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie6. Service quality and managing your people: Siobhan Drummond and Heather Anderson; 7. Implications and use of information technology within events: Karl Knox; Part C: Marketing, revenue and retail operations; 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop; 9. Marketing information for the events industry: Emma Wood; 10. Merchandising and retail: Stephen A. Doyle |
11. Festival and event catering operations: Kevin Fields and Paul Stansbie12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws; 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman; Part D: Policies and strategies of art and leisure event management; 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher; 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald |
16. The economics and evaluation of festivals and events: Jack Carlsen17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman; 18. The behavioural aspects of financial management: Razaq Raj; 19. Risk and decision making in events management: Phyllis Laybourn; Part E: Case studies and contemporary issues of arts and leisure festivals and events; 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge |
21. Wine tourism events: Apulia, Italy: Marina Novelli22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj; 24. The Anglesey Sea Symposium, UK: Lester D. Matthews; 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt; Index |
|
|
|
|
|
|
Sommario/riassunto |
|
|
|
|
|
| |