1.

Record Nr.

UNINA9910455981103321

Titolo

Chinese communication theory and research [[electronic resource] ] : reflections, new frontiers, and new directions / / edited by Wenshan Jia, Xing Lu, and D. Ray Heisey

Pubbl/distr/stampa

Westport, Conn., : Ablex, 2002

ISBN

1-280-34888-7

9786610348886

0-313-01188-5

Descrizione fisica

1 online resource (299 p.)

Collana

Advances in communication and culture

Altri autori (Persone)

JiaWenshan <1961->

LuXing

HeiseyD. Ray

Disciplina

302.2/0951

Soggetti

Communication - China

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Acknowledgments; Introduction: The Significance of Chinese Communication Theory and Research in a Glocalizing World; I State of the Field; 1 Communication Studies in China: State of the Art; 2 Intercultural/ Interpersonal Communication Research in China: A Preliminary Review; 3 Chinese Communication Theory and Practice: A Tier- Based Perspective; II Metatheoretical Critique; 4 A Critical Examination of the Eurocentric Representation of Chinese Communication; 5 Masculinity Index and Communication Style: An East Asian Perspective; III Theory and Research in Context

6 Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges7 "The Assimilation of Western Learning": An Overlooked Area of Intercultural Communication; 8 Research on Chinese Communication Campaigns: A Historical Review; 9 Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication; 10 Chinese Health Communication in the Old and New Millennia; 11 What We Still Need to Know about Chinese Negotiation; 12 Advertising with Chinese Characteristics: The Development of



Advertising in China, 1979- 1999; IV Challenges of Glocalization

13 The Interface Between Culture and Technology in Chinese Communication14 Computer- Mediated Communication: Internet Development and New Challenges in China; 15 The Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication; 16 Problems and Prospects of Chinese Communication Study; Index; About the Editors and Contributors