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Record Nr. |
UNINA9910455922303321 |
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Titolo |
Entertainment-education and social change : history, research, and practice / / edited by Arvind Singhal. [and others] |
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Pubbl/distr/stampa |
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Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2004 |
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ISBN |
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1-135-62455-0 |
1-135-62456-9 |
1-283-24122-6 |
9786613241221 |
1-4106-0959-6 |
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Descrizione fisica |
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1 online resource (481 p.) |
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Collana |
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Routledge Communication Series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Television soap operas - Social aspects - Developing countries |
Television in education - Developing countries |
Radio in education - Developing countries |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Preface; List of Tables, Figures, and Photos; I: History and Theory; 1 The Status of Entertainment-Education Worldwide; 2 A History of Entertainment-Education, 1958-2000; 3 Entertainment-Education as a Public Health Intervention; 4 The Origins of Entertainment-Education; 5 Social Cognitive Theory for Personal and Social Change by Enabling Media; 6 Celebrity Identification in Entertainment-Education; 7 The Theory Behind Entertainment-Education; II: Research and Implementation; 8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step |
9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia10 Evolution of an E-E Research Agenda; 11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health; 12 Entertainment-Education Television Drama in the Netherlands; 13 Entertainment-Education Programs of the BBC and BBC World Service Trust; 14 Social Merchandizing in Brazilian Telenovelas; 15 Delivering Entertainment-Education Health Messages |
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Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest; III: Entertainment-Education Interventions and Their Outcomes |
16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign; 18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl; 19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India; 20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed; 21 Soap Operas and Sense-Making: Mediations and Audience Ethnography |
22 Entertainment-Education and Participation: Applying Habermas to a Population Program in NepalEpilogue; About the Authors; Author Index; Subject Index |
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Sommario/riassunto |
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientat |
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