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Record Nr. |
UNINA9910455747303321 |
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Titolo |
The idea of political marketing [[electronic resource] /] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor |
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Pubbl/distr/stampa |
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Westport, Conn., : Praeger, 2002 |
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ISBN |
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1-280-42287-4 |
9786610422876 |
0-313-01238-5 |
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Descrizione fisica |
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1 online resource (270 p.) |
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Collana |
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Praeger series in political communication |
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Altri autori (Persone) |
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O'ShaughnessyNicholas J. <1954-> |
HennebergStephan C. M |
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Disciplina |
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Soggetti |
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Campaign management |
Marketing - Political aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [221]-241) and index. |
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Nota di contenuto |
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Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends |
8 The Marketing of Political MarketingBibliography; Index; About the Editors and Contributors |
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