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1. |
Record Nr. |
UNINA9910480700603321 |
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Autore |
Banet-Weiser Sarah |
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Titolo |
Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser |
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Pubbl/distr/stampa |
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New York, NY : , : New York University Press, , [2012] |
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©2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (281 p.) |
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Collana |
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Critical Cultural Communication ; ; 30 |
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Disciplina |
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Soggetti |
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Brand name products |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. BRANDING CONSUMER CITIZENS -- 2. BRANDING THE POSTFEMINIST SELF -- 3. BRANDING CREATIVITY -- 4. BRANDING POLITICS -- 5. BRANDING RELIGION -- CONCLUSION: THE POLITICS OF AMBIVALENCE -- NOTES -- INDEX -- ABOUT THE AUTHOR |
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Sommario/riassunto |
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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete |
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with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity, ”and the culture of green branding and “shopping for change. ”In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism. |
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2. |
Record Nr. |
UNINA9910455573003321 |
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Titolo |
United we serve [[electronic resource] ] : National service and the future of citizenship / / E. J. Dionne, Jr. Kayla Meltzer Drogosz, Robert E. Litan, editors |
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Pubbl/distr/stampa |
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Washington, D.C., : Brookings Institution Press, c2003 |
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ISBN |
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1-280-81273-7 |
9786610812738 |
0-8157-1864-0 |
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Descrizione fisica |
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1 online resource (353 p.) |
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Altri autori (Persone) |
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DionneE. J |
DrogoszKayla Meltzer |
LitanRobert E. <1950-> |
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Disciplina |
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Soggetti |
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National service - United States |
Public welfare - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title Page; Contents; Foreword; Acknowledgments; 1. United We |
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Serve? The Promise of National Service; 2. Bowling Together; 3. Will September 11 Revitalize Civic Democracy?; 4. Patriotism-Lite Meets the Citizen-Soldier; 5. The Politics of Service; 6. Service and the Bush Administration's Civic Agenda; 7. Patriotism Means Reaching beyond Our Self-Interest; 8. The Duties of Democracy; 9. Thinking Bigger about Citizenship; 10. Solving Problems through Service; 11. Doing Well and Doing Good; 12. Flying Colors; 13. A New Greatest Generation? |
14. The Obligations of September 11, 200115. A Bad Idea Whose Time Has Passed; COMMENT: The Case for Universal Service--Again; 16. A Solution in Search of a Problem; 17. In Power, but Not in Peril; 18. Bring Back the Draft; 19. Dodgy Drafters; 20. Degraded into a Trade; 21. Military Service and the Middle Class; 22. The American Military and the Idea of Service; 23. Empowering Communities; 24. Is the Era of Recreational Government Bashing Over?; 25. Service in the Pursuit of Social Justice; 26. Profits through Principles; 27. A New Citizenship for a New Century; 28. First Vote |
29. Can Civic Knowledge Motivate the Next Generation?COMMENT: Learning Service at Ground Zero; 30. Service and the State; 31. Civic Innovation and Public Policy for Democracy; 32. The Volunteering Decision; 33. Civil Society, Religion, and the Formation of Citizens; 34. The Impact of Religious Involvement on Civic Life; 35. Challenging America's Faithful; 36. Citizenship without Politics? A Critique of Pure Service; 37. Public Work and the Dignity of Politics; 38. How People Learn to Be Civic; Notes; Contributors; Index |
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Sommario/riassunto |
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Public rhetoric in the USA has always laid heavy stress on the obligations of citizenship. Bill Clinton praised the idea of service as does George W. Bush. This volume gathers voices on civic life and civic obligation to explore the idea of national service as it relates to citizenship. |
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3. |
Record Nr. |
UNINA9910824969003321 |
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Autore |
Royle Nicholas <1957-> |
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Titolo |
Veering : a theory of literature / / Nicholas Royle [[electronic resource]] |
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Pubbl/distr/stampa |
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Edinburgh : , : Edinburgh University Press, , 2011 |
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ISBN |
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0-7486-5230-2 |
1-283-37005-0 |
9786613370051 |
0-7486-3655-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (ix, 221 pages) : digital, PDF file(s) |
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Collana |
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Classificazione |
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Disciplina |
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Soggetti |
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Criticism |
Literature, Modern - History and criticism - Theory, etc |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 02 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Casting off -- Reading a novel -- Reading a poem -- Drama: an aside -- The essay: a note (on being late) -- On critical and creative writing -- The literary turn -- Veerer: where ghosts live -- Veerer: reading Melville's 'Bartleby' A small case of civil disobedience -- Veering with Lawrence. |
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Sommario/riassunto |
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Exploring images of swerving loss of control digressing and deviating Royle works with insights from Lewis Carroll Freud Adorno Raymond Williams Edward Said Deleuze Cixous and Derrida. With wit and irony he investigates 'veering' in the writings of Jonson Milton Dryden Wordsworth Coleridge Melville Hardy Proust Lawrence Bowen J.H. Prynne and many others. |
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