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1. |
Record Nr. |
UNINA9910146054603321 |
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Titolo |
Comprehensive Cellulose Chemistry: Vol. 1: Fundamentals and Analytical Methods. Vol. 1 |
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Pubbl/distr/stampa |
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[Place of publication not identified], : John Wiley & Sons Incorporated, 1998 |
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ISBN |
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3-527-61617-9 |
1-280-56065-7 |
9786610560653 |
3-527-60192-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (278 pages) |
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Disciplina |
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Soggetti |
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Organic Chemistry |
Chemistry |
Physical Sciences & Mathematics |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Sommario/riassunto |
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Cellulose is not only a major constituent of wood and natural textile fibers. It also serves as a polymeric starting material for products used in many areas of industry and every-day-life.The handbook, written by leading experts in the field, is divided in two volumes:In the first volume general information on cellulose structure and properties is given as well as the principles of homogeneous and heterogenous cellulose reactions and degradation pathways. Analytical methods for the characterization of cellulose are also described.The second volume of the book covers synthetic routes to the various classes of cellulose derivatives. Structured according to the principles of organic chemistry the achievements of today's reaction theory are considered and supplemented by an extensive collection of working procedures.The third part deals with the latest developments and future trends in cellulose chemistry - from progress in cellulose processing to the supramolecular chemistry of new derivatives of cellulose.This extensive |
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coverage makes the book a standard work for graduate students entering this fascinating field of research, but also chemists, biologists and engineers who are active in chemical processing of cellulose will find a wealth of information. |
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2. |
Record Nr. |
UNINA9910455538503321 |
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Autore |
White Michael <1951-> |
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Titolo |
A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
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Pubbl/distr/stampa |
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Petaluma, CA, : World Trade Press, c2009 |
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ISBN |
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1-282-18471-7 |
9786612184710 |
1-60780-080-2 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (187 p.) |
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Collana |
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The short course in international trade series |
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Disciplina |
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Soggetti |
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Business failures |
Export marketing |
International business enterprises - Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 181-182). |
Includes web resources. |
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Nota di contenuto |
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International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
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