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Record Nr. |
UNINA9910455492303321 |
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Autore |
Curry Jeffrey E. <1953-> |
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Titolo |
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
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Pubbl/distr/stampa |
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Petaluma, CA, : World Trade Press, c2009 |
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ISBN |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (192 p.) |
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Collana |
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The Short course in international trade series |
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Disciplina |
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Soggetti |
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Export marketing |
Global business |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 184). |
Includes web resources. |
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Nota di contenuto |
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International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market |
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
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Sommario/riassunto |
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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide. |
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2. |
Record Nr. |
UNINA9910791423503321 |
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Titolo |
Philadelphia and the development of Americanist archaeology [[electronic resource] /] / edited by Don D. Fowler and David R. Wilcox |
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Pubbl/distr/stampa |
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Tuscaloosa, : University of Alabama Press, c2003 |
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ISBN |
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Descrizione fisica |
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1 online resource (271 p.) |
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Altri autori (Persone) |
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FowlerDon D. <1936-> |
WilcoxDavid R. <1944-> |
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Disciplina |
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Soggetti |
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Anthropology - Pennsylvania - Philadelphia - History |
Archaeology - Pennsylvania - Philadelphia - History |
Archaeologists - Pennsylvania - Philadelphia - Biography |
Archaeology - United States - History |
Indians of North America - Antiquities |
Philadelphia (Pa.) Intellectual life Congresses |
United States Antiquities Congresses |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Papers of the 3rd Gordon R. Willey Symposium on the History of American Archaeology, held in Philadelphia, Pa. in 2000. |
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Nota di bibliografia |
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Includes bibliographical references (p. [195]-230) and index. |
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Nota di contenuto |
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Drab doves take flight : the dilemmas of earl Americanist archaeology in Philadelphia / Curtis M. Hinsley -- Toward consensus on the scope of archaeology : Daniel Garrison Brinton and the view from Philadelphia / Regna Darnell -- Unsung visionary : Sara Yorke Stevenson and the development of archaeology in Philadelphia / Elin C. Danien and Elinor M. King -- In the heat of controversy : C.C. Abott, the American Paleolithic, and the University Museum / David J. Meltzer -- Restoring authenticity : Judging Frank Hamilton Cushing's veracity / David R. Wilcox -- Clarence Bloomfield Moore : a Philadelphia archaeologist in the southeastern United States / Lawrence E. Aten and Jerald T. Milanich -- Lucy L.W. Wilson, Ph.D. : an eastern educator and the southwestern Pueblos / Frances Joan Mathien -- The second largest city in the English-speaking world : John L. Cotter and the historical |
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archaeology of Philadelphia / Robert L. Schuyler -- Archaeology, Philadelphia, and understanding nine-teenth century American culture / Steven Conn -- Philarivarium / Alice Beck Keyhoe. |
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Sommario/riassunto |
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For two and a half centuries, Philadelphians have been actively involved in archaeological research. In particular, three vital and venerable cultural institutions-the American Philosophical Society (founded 1743), the Academy of Natural Sciences (founded 1812), and the University Museum of the University of Pennsylvania (founded 1893)-have nurtured the "systematic study of antiquities." The ten essays in this volume focus on Philadelphians who were concerned with Americanist archaeology, or the "archaeology of the New World." As Europeans, and later, Euroamericans, spre |
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