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Record Nr. |
UNINA9910455423803321 |
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Autore |
Furtwengler Dale |
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Titolo |
Pricing for profit [[electronic resource] ] : how to command higher prices for your products and services / / Dale Furtwengler |
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Pubbl/distr/stampa |
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New York, : American Management Association, 2009 |
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ISBN |
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1-282-38678-6 |
9786612386787 |
0-8144-1518-0 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (236 p.) |
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Disciplina |
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Soggetti |
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Pricing |
Markup |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index |
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Sommario/riassunto |
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Few businesses are compensated well for the value they provide. |
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