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Record Nr. |
UNINA9910455391903321 |
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Autore |
Moran Albert |
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Titolo |
New flows in global TV [[electronic resource] /] / Albert Moran |
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Pubbl/distr/stampa |
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Bristol ; ; Chicago, : Intellect, 2009 |
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ISBN |
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Descrizione fisica |
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1 online resource (186 p.) |
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Disciplina |
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Soggetti |
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Television and the arts |
Television broadcasting - Marketing |
Television programs - Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [161]-174) and index. |
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Nota di contenuto |
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Front Cover; Preliminary Pages; Contents; Preface; Acknowledgements; Chapter 1 - Issues; Chapter 2 - Places; Chapter 3 - Rhetorics; Chapter 4 - Stars; Chapter 5 - Languages; Chapter 6 - Geographies; Chapter 7 - Envoys; Chapter 8 - Piracy; Chapter 9 - Outposts; Chapter 10 - New flows in global TV; References; Index; Back Cover |
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Sommario/riassunto |
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Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area.This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry. |
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